Every business can grow.

Every business can grow as long as you don’t sit still.

Protect your existing business by the concept of “early self redundancy”. Do not wait for others to come up with a better product. Always look for improving your own. What new technology or offering could replace your product? Be the one to be there first.

Expand your business by a clear defined brand strategy. Where could you bring your brand? What is in and out of scope? What problems are you trying to solve and how will you deliver this to your target audience?

Here’s my Value Creation Playbook that I have used for the last 25 to 20 years.

Value Creation Playbook

A proven framework to re-energize stalled businesses and unlock growth in consumer durables & manufacturing.
1. Diagnose the Current State
2. Identify Growth Hypotheses
3. Define & Close the Strategic Gap
4. Reposition for Market Leadership
5. Deploy, Measure, Sustain

  • Diagnose the Current State

    Start by establishing a clear, data-driven baseline of the business:

    Financial clarity – Review P&L, cost-center structure, product & market hierarchy, profitability by segment, and trend analysis.

    Portfolio assessment – Evaluate product mix, IP strength, lifecycle stage, and margin contribution.

    Customer & channel insight – Who buys and why? Quadrant analysis, GTM review, and channel effectiveness.

    Competitive positioning – Map key players, white spaces, and threats.

    Organizational effectiveness – Structure, talent review, roles, and accountability mapping.

  • Identify Growth Hypotheses

    Define where growth will come from and align it with ownership’s expectations:

    Strategic alignment – Understand ownership vision & return expectations.

    Innovation potential – Assess R&D pipeline against market needs.

    Commercial pipeline – Review sales pipeline and market opportunities.

    Market intelligence – Engage internal and external stakeholders.

    Financial ambition – Set aggressive yet achievable targets with a revenue bridge.

  • Define and Close the Strategic Gap

    Create a clear, actionable roadmap to move from the current state to the growth vision:

    Quick wins – Target early successes to build momentum and confidence.

    Growth model – Build by market, geography, and product.

    Org design – Create optimal structures (e.g., SBUs) for focus and accountability.

    Talent alignment – Upgrade, train, or recruit to meet future needs.

    Innovation roadmap – Define R&D priorities for sustainable growth.

    GTM strategy – Develop channel and market capture plans.

  • Reposition for Market Leadership

    Transform brand perception and market presence to support growth goals:

    Brand audit – Understand current perception and define future positioning.

    Unified story – Create a compelling narrative and 360° customer experience.

    Asset alignment – Ensure all brand and commercial touchpoints (website, design, sales tools, offices, social media, partnerships, events) reinforce the new positioning.

  • Deploy, Measure, and Sustain

    Ensure the strategy is embedded in the organization and performance is measured:

    Goal cascading – Translate strategy into clear KPIs and individual objectives.

    Performance tracking – Monitor financial and operational metrics.

    Cultural alignment – Keep the vision visible and communicate constantly.

    Recognition – Celebrate wins to reinforce momentum and engagement.